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Brand Scorefor artists
How strong is your presence across Instagram and your website? Type your handle and your site. In about a minute you get a score out of 100, the six things that make it up, and the one fix that will help most. Free, no sign-up, public accounts only.
Free check
Check your Instagram and your website
Either one works; both give you your Brand Identity Score. We read only what anyone can see in public, and we never ask for a password.
How the Website Score works
Six things, 100 points
Fixed rules on public facts, so the same site always gets the same number and nothing written on a page can change it. Each check is something analysts look at first: Google's own speed thresholds, what stops a site being found, and what fans, promoters and labels need from an artist's home on the web.
Speed & mobile
Google's mobile speed test, how fast the main image shows, whether the page jumps while loading, and whether it's built for phones.
Found on Google
Google is allowed in, there's a sitemap, a search title with your name in it, a real description, one main heading and described images.
Shares & AI search
A share preview with an image, structured data that tells Google and AI assistants who you are, and your profiles tied together.
Turns visitors into fans
Fans can hear your music in one tap, sign up for drops, follow your socials, see your dates and buy merch.
Ready for promoters & labels
A press kit (EPK), a booking contact a promoter finds in five seconds, and a real bio.
Link health
Every link on the page checked: a dead Spotify link costs you the stream.
Brand Identity Score
Instagram, website, and how well they match
Instagram is where people discover you, your website is where they become fans and where promoters decide to book you, and the two only work together when they point at each other. So the Brand Identity Score weighs your Instagram Score at 45%, your Website Score at 40% and Consistency at 15%: your Instagram bio leads to your site, your site links back to your Instagram, the same artist name shows on both, and the same booking contact is on both. You only get a Brand Identity Score when both halves are real; we never guess the missing one.
Questions
Good to know
Is it really free?
Yes: three website checks and three Instagram checks a day, no account. Results are kept for a week, so checking the same site again is instant.
Why does my score say "provisional"?
Sometimes Google's speed test doesn't answer. Rather than guess, we leave those checks out and score the rest, and we say so.
Why does my Linktree or Beacons page top out at 45?
A link-in-bio page can't have a sitemap, its own search title, structured data or a sign-up of its own, so Google and AI assistants have little to show for your name. The fix that helps most is a simple site on your own domain, with your bio link pointing there.
Do you read my reels?
Yes. We read your grid and your Reels tab, so reels you keep off your grid still count.
What does the full report add?
Every check with its own fix, how fans, promoters and labels see you, a 30-day plan, your content plan for Instagram, a press kit builder and more. It's part of Pulse Member, from $10 a month.
I'm signed to PH7 Records.
You already have all of this, free, in the artist portal.
Get the full report
Every check, every fix, and a plan for the next 30 days, for your Instagram and your website.
See the plans